There are different areas in which your residents can settle down - however, each of them is known for its own challenges.
While in the desert the food and water supply remains a difficulty, in the snowy areas you can only resist by a constant supply with fire wood. In addition, every population type needs another food source.The happier the residents of your town are, the more popular life in your town will become and more and more colonist will join you. Select a suitable place for your first settlement and procure building materials from mother nature or by trading to create a new home country for your residents.